WPP-Ogilvy & Mather

I had no idea what these commercials were advertising until it flashed "scrabble"..."the beautiful word". This AD campaign is good because it's not "advertising" or selling scrabble but Ogilvy is creating art and material for the viewer to gnaw on. I was curious the whole time what the commercial was getting at. Why would a sumo wrestler be paired with a guy and a donut gun or a rainbow dinosaur that pops our of an umbrella? That's what you get with scrabble, non-associated characters right next to each to each other. There is a truth that emerges in this commercial, that words can be beautiful, in the context of game and how they appear on a game board. The words stand on their own, but are connected only by the game scrabble.