The Jung Von Matt site is in a foreign language, but despite the language barrier I could still get the general idea from this ad. It is obviously advertising for an oral surgeon of some sort. It reminds me of the Dentist saying "open wide"! This non-traditional advertising could really catch someone's eye but I don't know how much reach it has. Not everyone goes bowling, bit it certainly could help you hone in on a target market (the ones who do go bowling frequently, kids, teenagers, men's bowling leagues, etc).
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