Back in high school when I was campaigning for student body president I thought it was such a GENIUS idea to use sidewalk chalk advertising. It's cheap and people notice it. Some down sides are it's a little messy, and if the weather is bad- you're out of luck. But what if you lived in sunny california? The coastal boardwalks provide ample foot traffic where your ads would get noticed.
Water stenciling, also know as "reverse graffiti" or "green grafitti" is a fairly new form of advertising that allows brands to get their ad across by virtually power washing sidewalks. People use high-pressure water guns and stencils, which cleans the sidewalk and provides a new ad. Some of the first companies to use this form of advertising are GreenGraffiti (Amsterdam), CURB (London), & GoGorilla Media (New York).
Tuesday, November 2, 2010
I like how Muller pushed the idea of how annoying it is to be charged for bags on airlines. Muller took it to the next level when they moved outside of the airline industry and into taxi cabs. It forces the customer to remember how shocking it was when airlines started charging for bags. This ad highlights how ridiculous bag fees are! I hope the taxi industry doesn't adopt this trend.
Austin's GSD&M Idea City, exaggerates the benefit with their "Bags Fly Free" campaign. According to an article in Insidethatad.com:
" 'Bags Fly Free' has proven to be a strong marketing campaign for Southwest, and the airline believes it is a major reason that Southwest has gained market-share in domestic airline service, said Kevin Krone, Southwest’s vice president of marketing and sales distribution. Momentum has built since many leisure travelers fly infrequently and are still adjusting the hefty fees that other airlines are charging to check baggage."
Both Ad Agencies use mockery to say their airline has overall cheaper flights. I like how Southwest emphasized all bags fly free. The Southwest spots talk more about the benefit because they literally say "bags fly free" numerous times throughout the commercial. Whereas JetBlue focuses too much on the ridiculousness of charging extra for bags...it doesn't sell the benefit as well as GSD&M. Muller's tagline is also misleading "Check your first bag for free"- it doesn't seem like such a great deal after all. I do give Muller credit for making a funny ad, but in the end Southwest allows you to bring more bags for your buck.
Tuesday, October 12, 2010
This ad puts a clever twist on what happens when a guy brings a girl home. He shows off his cool gadgets and woos her. But this time, she is engulfed by the gadgets and the beer prevails to be what the guy really wants. As a woman, I'm not offended by this ad. I think it could go both ways- it could have easily been set in a woman's apartment and the guy could have been eaten by the couch. I'd like to see more like this but with different scenarios. Perhaps a man proposes to a woman in a very extravagant way- and instead of wooing over the ring/proposal she is more excited by the stella that he gives her before the proposal. It could also be a great interactive ad on a website. It'd be fun to click around the apartment and play with the different gadgets and see how creative/subtle the art director could be with product placement.
Thursday, July 29, 2010
The sky between the dark arch in the foreground and the building in the background lets your eyes breathe for a while. You're not forced to look just at the decorative arch, or the arches in the distance, but the space lets you make the relationship at your own pace.
Since the "negative space" is filled with background colors, I think the black is actually the void of space.
This was an astrological map. What was neat about is the map was cut in half so scientists could walk between the map. As far as design principles there is a great push and pull of space between the white and the stairs in the background. The radial lines and grid add to the complexity of the composition.
Natural grid system vs. Man made chains.
Both grids set a frame for a building (a humble house and a not so humble tomb- The Taj).
A dinosaur theme park grid system! Found this at a mall in Mumbai. It's my favorite grid system because it's playful & there are lots of diffrent grids/systems 1) The Dinosaur bones 2) the animals 3) The leaves 4) the farm background 5) The actual geometric grid/lighting.
There are a series of hierarchies going on in this moment. We stopped on the side of the road in Mt. Abu to take some pics of the monkeys when a car of locals brought out some food. The monkeys flocked the food (as well as their car!) It was an interesting sight because the humans had power over the mother with their food, but the monkeys also were trampling on their car. The mom was the dominant animal protecting her baby both from hunger and harm of the humans (aka our flashing cameras).
When flipping through my camera I was surprised to see this bird! I had snapped the photo so fast that I didn't even know he was in there until I took a second look. The fanned pattern in his wing is nicely repeated in the fence of the fort. The curvature of his wing is also balanced by the deep roll of the hill and curvature at the end of the fort.
Just a common shop set-up in Rajasthan. If it were just one bag of Cheetos of gum it wouldn't have the same sense of unity when all of the packages are strung together. I'm not sure why they hang their food like this, space conservation perhaps? Regardless, I like it and it makes me want to but a whole string of them not just one!
I like the juxtaposition of a fan and a chandelier in a Hindu temple. They both seem out of place (the fan more so than the chandelier).
This is Kelly. She is sitting next to a man in a turban. Even though they're from opposite ends of the world, don't they look like pals?
Wednesday, July 28, 2010
This Hindu dude was chillin inside The Sun Temple. He called me up to his shrine, at first I was hesitant, but then he smiled and smeared a red bindi on my forehead. He was pleased to pose for a picture and smiled when I showed it to him. He made my day and I think I made his!
Not sure if this woman was calling me over to her or telling to not take a photo. I couldn't help it though what a perfect yellow-orange
Its overwhelming how much construction is going on in India. It's common to see yards of tractors. These are newer machines though. A lot of the farmers use outdated ones, is a new tractor really worth the new coat of yellow-orange paint? Personally, I like the texture on the older ones.