Tuesday, July 27, 2010


I chose this ad because it is pretty similar to a VISA ad you would see in the US. Since VISA is a global brand they have the option to focus on a "global vision" or cater to each country/region. It looks like they chose the international/universal route here. It works for some brands, but largely depends on the product or its associated country of origin (for instance Chevy cards are considered very "American" so the marketers rebranded the ads in India to fit the culture better here). 
P.S. I think the big "Go." is visually appealing, however the type in the bottom is very mismatched. They could limit the palette to one or two colors for the bottom half so the focus is more on the VISA and not the small type.

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