WPP-Grey

Some may say the baby commercials are overdone, but I think they are awesome. The golf one especially caught my attention because it captures "locker room" talk for males. I can relate because I played golf in high school and in the summers would play with my dad and his buddies. They were goofy a lot of the time, but there's always the business talk, stock talk, and the retirement talk. I'm not in the locker rooms with the guys (obviously) but I can only imagine the older guys chewing on cigars and daydreaming about retiring in the Bahamas. If only babies were in the locker room to join in on the conversation.

WPP-JWT

JWT's awesome website!

Something that jumped out about their website was a link "ANXIETY INDEX" Anxiety Index. It displayed a bunch of recent news articles about JWT and what they are doing with their brands and advertising to help decrease anxiety about the economy. For instance, a banking company made a childlike cartoon animated film to be un-intimidating in its presentation to convince people to put their money in a bank in order to help the economy and fuel new jobs.

I liked the anxiety index because it informed me about JWT's latest work.  However, the work wasn't just presented as "work" it was news! The news format made for a user friendly read. I read 5 articles in five minutes and now have a better grasp of what JWT's goals are. What a great website!

Besides the "Anxiety Index" I looked at some of the "interactive work".

Schick Video promoting web game

THIS IS HILLARIOUS. Why don't they run ads like this on the Superbowl? They obviously have spent a lot of time on it and it links the viewer to go play a video game. JWT does a lot of "interactive" advertising which goes along with one of their mottos... "WE CREATE BRANDS OUR CLIENTS WANT TO SPEND TIME WITH".

WPP-Y & R

A website can say a lot about a company...

Young & Rubicam

 Reading their company's mission: "To Resist the Usual". I browsed the site and looked at their interactive, film, print, and radio ads. Then coming back to the motto clarified that they truthfully represent what they claim,"anti-usualists".

WPP-Ogilvy & Mather

I had no idea what these commercials were advertising until it flashed "scrabble"..."the beautiful word". This AD campaign is good because it's not "advertising" or selling scrabble but Ogilvy is creating art and material for the viewer to gnaw on. I was curious the whole time what the commercial was getting at. Why would a sumo wrestler be paired with a guy and a donut gun or a rainbow dinosaur that pops our of an umbrella? That's what you get with scrabble, non-associated characters right next to each to each other. There is a truth that emerges in this commercial, that words can be beautiful, in the context of game and how they appear on a game board. The words stand on their own, but are connected only by the game scrabble. 

BBDO

Graffiti BBDO

"If you always hire people who are smaller than you are, we shall become a company of dwarfs. If, on the other hand, you always hire people who are bigger then you are we shall become a company of giants."

SUPERBOWL 2010-- Best & Worst

BEST





* "Joyride" by DAVID & GOLIATH, ____________(2011 KIA Sorento)
The animated/stuffed animals grabbed my attention. The retro characters were the personalities of people that in my opinion would drive a KIA. It made me want to take a road trip in no other car, but a KIA Sorento because the music was upbeat, the car was spacious, practical, portrays it has good milage if they are going across the nation. All around- good time.



* "Screaming Chickens" by OMNICON--> Goodby, Silverstein & Partners, _______________ (Denny's)
Outrageously funny. Makes you wonder....why are they screaming? The kicker is at the end, so it makes you watch the whole commercial. A smart marketing move to give away breakfast on Tuesday (it gives you time to get into the week monday, and something to look forward to on
Tuesday). It showed you the meal you would get, which looked pretty decent. I'd go in to Denny's because it's free! It was smart because Denny's recently upgraded their furnishings, and telling america to go and get a free meal, will automatically make people see the new look of Denny's.



*"My Generation" Magner Sanborn & Agency, Southern, CAL (Flotv-live mobile tv)
It wasn't your typical "newsreel" photocollage. The clips were interesting, and authentic like they were seen on the old TV's. I like how as
time progressed, the quality of the image was more clear, like it would be on an actual LIVE MOBILE FLO TV. It appeals to a variety of viewers ranging in age.