"If you always hire people who are smaller than you are, we shall become a company of dwarfs. If, on the other hand, you always hire people who are bigger then you are we shall become a company of giants."

SUPERBOWL 2010-- Best & Worst

BEST





* "Joyride" by DAVID & GOLIATH, ____________(2011 KIA Sorento)
The animated/stuffed animals grabbed my attention. The retro characters were the personalities of people that in my opinion would drive a KIA. It made me want to take a road trip in no other car, but a KIA Sorento because the music was upbeat, the car was spacious, practical, portrays it has good milage if they are going across the nation. All around- good time.



* "Screaming Chickens" by OMNICON--> Goodby, Silverstein & Partners, _______________ (Denny's)
Outrageously funny. Makes you wonder....why are they screaming? The kicker is at the end, so it makes you watch the whole commercial. A smart marketing move to give away breakfast on Tuesday (it gives you time to get into the week monday, and something to look forward to on
Tuesday). It showed you the meal you would get, which looked pretty decent. I'd go in to Denny's because it's free! It was smart because Denny's recently upgraded their furnishings, and telling america to go and get a free meal, will automatically make people see the new look of Denny's.



*"My Generation" Magner Sanborn & Agency, Southern, CAL (Flotv-live mobile tv)
It wasn't your typical "newsreel" photocollage. The clips were interesting, and authentic like they were seen on the old TV's. I like how as
time progressed, the quality of the image was more clear, like it would be on an actual LIVE MOBILE FLO TV. It appeals to a variety of viewers ranging in age.

Art in Advertising I

 This ad works because it takes the viewer on an adventure. With one click of the button, you can change your surroundings, similar to a Sony game or even watching tv on a Sony screen. The button that's illuminated serves as a constant throughout the commercial. The music is majestic almost like it's coming from a music box, which is an interesting contrast to some of the scenes with explosions and buildings crashing. It all comes together when it says "Make. Believe". The commercial is make believe like a fairy tale-it's not real, but the copywriter also creates a dichotomy with the period between "make" and "believe". It separates them into two separate but powerful verbs that reflect on what Sony products are capable of doing; They can create new realities, or mirror existing realities for the viewer to experience.

Art in Advertising II

Art in Advertising III

The Objects floating through space at first reminded me of something out of the movie Toy Story. It could visually fit be defined as "Art" in a short film or movie, but prooves that it's a good ad towards the end.The HP wireless printer is the product. The artist did a good job of connecting visuals floating in the air as "wireless" images traveling from the monitor to the actual printer. Genius really to be able to create a visual, artistic, musically captivating commercial.

Art in Advertising IV

Art in Advertising V

 TBWA-Vancouver ad. I think it looks like Art and also contradicts art for a few reasons. Usually my art teachers have told me not to put stuff "directly in the middle of the canvas"...this creates too much of a focal point...blah blah blah... BUT. Here, in this "ad" it uses something that an artist may have been told not to do, and does place it right in the center. It contradicts what you're not "supposed to do" and does it well. THe off focus of the camera and still competes for the attention of the center. The fact that a gun is blowing a GUM BUBBLE is hilarious...and it takes a while to sink in that it's gum. Gum in a Gun..maybe two things only an advertiser/artist would pair together.