Tuesday, January 26, 2010
Art in Advertising I
This ad works because it takes the viewer on an adventure. With one click of the button, you can change your surroundings, similar to a Sony game or even watching tv on a Sony screen. The button that's illuminated serves as a constant throughout the commercial. The music is majestic almost like it's coming from a music box, which is an interesting contrast to some of the scenes with explosions and buildings crashing. It all comes together when it says "Make. Believe". The commercial is make believe like a fairy tale-it's not real, but the copywriter also creates a dichotomy with the period between "make" and "believe". It separates them into two separate but powerful verbs that reflect on what Sony products are capable of doing; They can create new realities, or mirror existing realities for the viewer to experience.