Monday, January 25, 2010

Art in Advertising V

 TBWA-Vancouver ad. I think it looks like Art and also contradicts art for a few reasons. Usually my art teachers have told me not to put stuff "directly in the middle of the canvas"...this creates too much of a focal point...blah blah blah... BUT. Here, in this "ad" it uses something that an artist may have been told not to do, and does place it right in the center. It contradicts what you're not "supposed to do" and does it well. THe off focus of the camera and still competes for the attention of the center. The fact that a gun is blowing a GUM BUBBLE is hilarious...and it takes a while to sink in that it's gum. Gum in a Gun..maybe two things only an advertiser/artist would pair together.

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