Saturday, May 1, 2010


Act on Co2

Act on CO2 is one of AMV/BBDO's campaigns. This ad isn't obnoxiously "GREEN" like most earth saving tree hugging campaigns. It's not realistic to show a world and how we can save it. It is realistic to show a print ad that symbolizes how one person can reduce their carbon footprint. I like this one, but I liked the shower one better. Essentially, it's the same ad but the light is replaced with a shower. You almost don't need the copy. The visual + logo explains itself. Act on CO2! Reduce your footprint. It works & rewards. It's simple and effective. It's original. Well done AMV/BBDO!

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