"WE ARE UNLIKE ANY OTHER AGENCY BECAUSE WE WILL NEVER TAKE ON MORE THAN THREE CLIENTS AT ONCE"
In the early 1990s Jack in the Box got a lot of bad press because 4 people died from a food poisoning outbreak. They received a lot of bad press and the owner got fired. In 1995 Secret Weapon Marketing saved brought Jack in the Box back to life! (literally) Creating "Jack" the "new owner of Jack in the Box" gave customers something positive to talk about. They had obviously changed their marketing campaign for the better. Ever since these commercials they have increased sales. This is a good example of how good advertising can push product.