Court Crandall (who once worked at Ground Zero advertising, who also wrote the movie OLD SCHOOL) hired his staff at Wongdoody to do the trailer.
Old School Trailer
Gossip Girl Ads
These ads remind me of Abercrombie & Fitch's almost pornographic campaigns. It highlights sex and shows Blare in an orgasmic position. They don't show actual sex on the show (yes kissing and eluding to sex) but I think this ad is taking it too far. Further than even the show goes! I realize the show is about scandal but they could be more creative with how to portray that to the viewers. Plus, viewers know there is sex in the show, maybe entice them to wonder what scandals the girls are really up to.