Lincoln Financial Group's case study wasn't as boring as other financial planning commercials. It started out similar to the norm, with an older couple walking on a beach, but it picked up with the screen went fuzzy and got better as time progressed. I liked their emphasis on "bringing the future to you"... "You are the future". Showing the person talking to an older futuristic version of his self was a clever way of "bringing the future" to the client. What made the vision of the future ever better was the fact that their future self was flying first class and living the high life because they took the time now to invest in their future.