Monday, March 29, 2010

INTERPUBLIC-Carmichael Lynch

This is pretty good. It doesn't set itself apart from other car commercials... but conveys the message of why people love subarus.

This goes against the "love" campaign...I dont think the guy is really LOVIN on the sharks. It's cool visuals, but does not convey the message of the subaru. Perhaps if they put dolphins swimming WITH the subaru it would make more sense. Dolphins are more playful and LOVING than a shark, and still imply a swift, fast, powerful car.

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