Monday, March 22, 2010

INTERPUBLIC-The Martin Agency

"Brands that transform categories, consumer perceptions, and the cultural landscape in their pursuit of dramatic growth. Brands that sell everyday products to everyday people in not-so-everyday ways. Brands like GEICO, UPS, Hanes, Wal-Mart, and NASCAR who each seek to combine its inherent, elemental strengths to produce powerful and positive consumer reactions"  

This is my favorite out of the's because it's the best beat by far. The others are a little "off" but since this is actually at a party, and not some dude on a bicycle, it works. The words flow and it's informative info, so killing two birds with one stone.

What a get way to introduce the Geico. He's introducing himself, stating he is an advertising icon. It's irony in the most pure form and captures the viewer. The accent was a great addition because it's a unique voice. The voice alone is funny, plus the great copy, and you've got an almost SNL effect.

Drunk this commercial REAL?

The Martin Agency Website directed me to some of its "playful" work on UTUBE. this commercial has not been on television, but it gets thousands of YouTube hits! it's a kind of viral advertising I suppose, it doesn't even advertise Geico...but the Geico has become so much of an icon, that it has YouTube vidoes made for it!

Located in Richmond, Virginia

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