It's heartwarming and makes you want to watch the Discovery Channel. OK, but let's be realistic who doesn't enjoy a little Discovery Channel? SHARK WEEK anyone? Best week EVER! The commercial wasn't too cheeeeesey, it was the right amount of sensitivity (the singing) paired with some not so friendly critters (great whites, dirty jobs, the giant squid). Overall, it conveys what the Discovery Channel does- gives us doses of the world and it's phenomena. The opening line with the astronauts really pulls it together, honestly not that many people get to travel in outer space, but at least we can view it on the Discovery Channel and love our world for that.
One of few well known advertising agencies in LA.