These three commercials advertising SONY BRAVIA "Color" are INSANE. They work and reward because they give you a fantasy of color. They let your mind play and relax at the same time. What WORKS is it tells you about the product. The color is FABULOUS and the moments you capture only happen once. So you BETTER have a good CAMERA and ink in your printer to keep these vibrant memories alive.
Other Work that "PUTS LOTS OF ELEMENTS TOGETHER TO MAKE SOMETHING SPECIAL":
This is a spectacular ad for a lot of reasons. I like it because it takes you out of your chair and takes you to a fantasy land. It's a place I've never been and a place I want to stay in and be engaged. It's like seeing Alice and Wonderland for the first time, it's riveting. It's also providing a broader message. A diesel engine that has barely a sound! They are taking something (the sound of a loud diesel engine, that everyone HATES- and HONDA is making the diesel sound good...something that everyone loves (or loves to hate because they are jellous they don't have a diesel themselves.