Tuesday, April 27, 2010
Not your typical AMERICAN puma ad... I don't think this would pass FTC regulation, BUT I still like it as an ad. It's a bit shocking and yes at the end "sex sells". If you put the copy and sexual connotations aside, the ad is very visually stimulating. In order to keep this campaign in the US, the could have just kept the crazy light effects with music and probably caught a lot of attention. The typical Puma consumer is a bit trendy, on the edge, and sporty, which fits this commercial's setting.