Burger King came out with a brilliant VIRAL MARKETING campaign, the subservient chicken. Kids and pre-teens love this game *(click subservient chicken) because you can command the chicken to do almost anything. They came out with this game/viral ad a couple of months before the new chicken sandwich came out. Once the chicken sandwich was introduced, kids remembered their chicken friend. Instead of going to McDonalds, they would BEG mom & Dad "LET'S GO TO BK BECAUSE THAT CHICKEN IS SOOOO TIGHT".... or something along those lines. It was a brilliant marketing campaign because it reached a lot of consumers, pushed product, got people into the store and entertained.
Subservient Chicken
–adjective1.serving or acting in a subordinate capacity; subordinate.
2.servile; excessively submissive; obsequious: subservientpersons; subservient conduct.
3.useful in promoting a purpose or end.
b-sur-vee-uh
Show IPA
No comments:
Post a Comment