Tuesday, April 20, 2010

MDC- Crispin Porter+ Bogusky

Burger King came out with a brilliant VIRAL MARKETING campaign, the subservient chicken. Kids and pre-teens love this game *(click subservient chicken) because you can command the chicken to do almost anything. They came out with this game/viral ad a couple of months before the new chicken sandwich came out. Once the chicken sandwich was introduced, kids remembered their chicken friend. Instead of going to McDonalds, they would BEG mom & Dad "LET'S GO TO BK BECAUSE THAT CHICKEN IS SOOOO TIGHT".... or something along those lines. It was a brilliant marketing campaign because it reached a lot of consumers, pushed product, got people into the store and entertained.

Subservient Chicken


  [suhb-sur-vee-uhnt]  Show IPA
serving or acting in a subordinate capacity; subordinate.
servile; excessively submissive; obsequious: subservientpersons; subservient conduct.
useful in promoting a purpose or end.

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