Wednesday, April 21, 2010

Bartle Bogle Hegarty (BBH) 37

OK, their uploading image alone is enough to make me want to learn more about this company. Check it out.  Pretty sweet right? I'd definitely frame that image of the world and put it in my apartment.

I like the LEVI's print ads. Jeans are hard to sell, but the ads are simple and the the point. The slogan boasts "Modern Originals". Who wouldn't want something that's modern and original? Original also takes on a double meaning. Levi's are the original american jean. BBH also captures the "originality" of the jean in the different character's personalities. The artist is laying on the ground in her original denim jeans with polka dots, next to her original painting. It is simple, but it rewards. You remember why LEVI's are a good brand. They are ORIGINAL and these Levi's are modern. I'd say it's a solid pitch!

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